Monthly Archives: March 2014

Stay Buzzing

Blog_StayBuzzing_March2014_V01Everyone knows that coffee buzz that helps you get your day started but how long the buzz lasts depends on your ability to metabolize caffeine. “In 50 percent of people, caffeine has a half-life of two to three hours, which is why some of us can have a coffee after dinner and still sleep soundly that night,” says Jim Lane, PhD, professor of behavioral medicine at Duke University Medical Center, who studies caffeine.

“In others, caffeine’s effects last 6 to 10 hours, so even a cup of coffee after lunch can make it difficult for them to fall asleep.”

No matter how you metabolize the stuff, a morning joe gives most people the biggest jolt of the day. “By the time you pour your second cup, many of those receptors in the brain may be saturated with caffeine, so the effects aren’t as potent,” explains Jeffrey Mechanic, MC, president of the American Association of Clinical Endocrinologists.

Another reason to really savor your morning cup of coffee.

March Madness: Get Your Party On!

Blog_MarchMadness_March2014Three weeks, 67 games, four network channels and no overlapping coverage prodding network producers to move an audience from one game to another based on the scores.

March Madness kicked off on “Selection Sunday,” when 64 NCAA Men’s and Women’s basketball teams were selected to go to the “Big Dance”—the NCAA Division I Basketball Championship tournament. So it’s time to plan your big dance or big party if dancing isn’t your thing. You’ll want to celebrate your favorite college basketball team as early as possible. I’m sure your team is going to win, but just in case, plan your party in the early rounds so you don’t fall out of the bracket before your festivities get in full swing.

Here are some ideas to make your March Madness party a success:

  • Tip Off: Send game brackets invitations. Have the guests fill out the brackets before they arrive at the party, so you will be able to start the fun off with a basketball pool. Each guest should guess the winner of the game and score for each team.
  • Hoop dreams: Decorations. Orange and black are neutral basketball colors to use when decorating for your March Madness party. Buy inflatable basketballs or foam balls and set up a basketball hoop in the room where people will be watching the game. If your guests will all be cheering for the same team, by all means, decorate accordingly.
  • Full Court Press: Feeding your team. Make sure you have enough food. Here are some tasty recipes to razzle dazzle your guests – Coffee Braised Beef Short Ribs, Coffee & Chili Rubbed Steak Tip Skewers, Spicy Coffee Bourbon BBQ Wings and for those earlier games or maybe just dessert, how about Mocha Waffles with Cinnamon Whipped Cream.  Also, consider making dishes that can be created ahead of time by using casserole and slow cooker recipes.
  • Game Time: Dress the part. Make it easy for your guests to find you by wearing a referee jersey and carry a whistle to get their attention—just for fun.
  • Time Out: In between games, play your own basketball game in the driveway or in the park down the street. Too cold outside? Have a dribbling contest in the basement or bring out the video games. However, guests won’t mind helping pick up when you put a basketball hoop over your trash can.

Remember these upcoming game dates and plan your party accordingly:

  • Sweet Sixteen is on March 28-29
  • Elite Eight is on March 30-31
  • Final Four, is on April 6 and 8.

Feel the Coffee Burn

PublixMara_CplCertain foods torch more calories than others.

You burn an average of 26 calories per cup of coffee, that’s 16 more calories than chomping a red chili pepper and 18 more calories than sipping water.


Speaking of burn — here are some of our calorie-burning customers after they finished running 26.2 miles at the Publix Georgia Marathon this weekend. Savor the flavor, you totally earned it. We’re so proud of you and proud to sponsor health and wellness in Atlanta.

PublixMara_sign PublixMara_SB





Spring In Your Step: Why Java Revs You Up

jogging_joltCoffee’s popularity dates back to goats: Legend has it that the ninth century, an Ethiopian farmer discovered that his flock became giddy after eating coffee plants. Thank caffeine, of course, for coffee’s stimulating powers.

“On a molecular level, caffeine binds to the receptors in the brain to block adenosine, a chemical that makes you sleepy,” says Andrea Giancoli RD, spokesperson for the Academy of Nutrition and Dietetics. “Caffeine also stimulates that central nervous system, keeping you wide-eyed and improving your concentration and focus.

So put some a little spring in your step with a jolt of java.


Community Coffee Company is the proud sponsor of the Publix Georgia Marathon. Look for our delicious, handcrafted blends in 12 ounce bags and single-serve cups. Fuel up for the Marathon in your life.

Perk Up Your Workout

Publix marathonA better workout: More than 70 studies have found that drinking two cups of joe one hour before exercise can enhance performance and make workouts seem easier, notes Nancy Clar, RD, author of Sports Nutrition Guidebook. “Caffeine activates the central nervous system,” she says, “and gives you a blast of adrenaline that helps you work out harder and more efficiently.”

Caffeine provides a nice jolt of energy when you’re feeling a little blah, and research shows it also enhances both cardio and strength endurance. You can read more in our previous post but for now perk up your workout by enjoying your coffee.


Need a good workout??? We’ve partnered with @GeorgiaMarathon. For more than 90 years they’ve been crafting an artisan cup of  coffee using only the top 10% of coffee beans in the world. Serious marathon fuel!

Storage Secrets

beans_n_roasterIf you’re grinding beans, use them within 10 days for the freshest cup. “Once ground, the beans begin to oxidize and lose flavor,” says Ric Rhinehard, executive director of the Specialty Coffee Association.

Storage is integral to maintaining your coffee’s freshness and flavor. It is important to keep it away from excessive air, moisture, heat, and light — in that order — in order to preserve its fresh-roast flavor as long as possible.  Avoid storing in the refrigerator, which is too humid and has lurking odors that could seep into your coffee. Coffee beans are decorative and beautiful to look at but you will compromise the taste of your coffee if you store your beans in ornamental, glass canisters on your kitchen countertop.  Doing so will cause them to become stale and your coffee will quickly lose its fresh flavor. Store single-serve cups away from heat – as in, not in the cabinet above your stove.

Buy Right: It is wise to purchase coffee in amounts proportionate to how quickly it will be used. Coffee begins to lose its freshness almost immediately after roasting so it is far better to purchase it in smaller quantities. Purchase freshly roasted coffee frequently and buy only what you will use in the next 1 or 2 weeks. And because exposure to air is your coffee’s worst enemy, it is a good idea to divide your coffee supply into several smaller portions, keeping the larger, unused portion in an air-tight container.

Storing Larger Quantities of Coffee: If you’ve purchased a large quantity of coffee that you will not use immediately, small portions, wrapped in airtight bags, can be stored for up to a month in the freezer.  Only unopened bags of ground or whole beans can be stored in the freezer. Once you have removed them from the freezer, however, do not return them. Instead, move them to an air-tight container and store in a cool, dry dark spot.

Have a Cup of Joe

beansNearly 400 million cups of coffee are downed each day in America. That’s a lotta lattes!

It’s our favorite fix, and there’s more of it than ever: Coffee shops are the fastest-growing restaurant business, according to the Specialty Coffee Association of America. Meanwhile, the number of people who own single-serve coffeemakers has shot up by 900 percent since the first ones hit shelves seven years ago. As long as you’re not guzzling it by the gallon, coffee is one habit you don’t have to break; some experts event consider it a superfood (see our previous blog for more info).

“Coffee contains compounds that have anticancer benefits. We’re not even close to learning its full potential,” says neuroscientist Chuanhai Cao, PhD, a researcher at the University of South Florida. So feel free to read the good news over a cupful.

Mardi Gras Top 10 Countdown

It’s time to put your revelry shoes on and celebrate. The origins of Mardi Gras in New Orleans can be traced to medieval Europe, passing through Rome and Venice to evolve into the ornately-costumed festivities we see today. There’s a lot of tradition and heritage that have helped to produce the Mardi Gras scene as it’s currently celebrated. So here are our top ten good things to know to enjoy Mardi Gras like a native.

Number 10
How to spell “krewe” and “flambeaux” and “Mardi Gras” and, well, you get the point.

Number 9
Technically, Carnivale is a season, and Mardi Gras is a day. But we tend to generalize and refer to the weeks of parades leading up to Fat Tuesday as Mardi Gras.

Number 8
The Mardi Gras colors are purple, green and gold. Remember to coordinate your outfit appropriately.

Number 7
The Captain of the Krewe is more important than the King. But the King gets all the glory, while the Captain does all the work.

Number 6
If you miss a doubloon thrown from a float, never reach down to pick it up. Always put your foot on it. If you go with your hand, you’re either too late or you’ll get your fingers stepped on.

KingCakeSliceNumber 5
If you bite into a plastic baby in a King Cake or Carnivale Cake, that’s a good thing.

Number 4
Any beads shorter than two feet long are unacceptable unless they are made of glass — the bigger and longer the beads, the better.

Number 3
Once any beads have touched the ground, they are sullied and should not be picked up unless under the rarest of circumstances.

Number 2
The vast majority of people in the French Quarter during Carnivale are from out of town.

Number 1
The Number 1 thing you must know about Mardi Gras season is that Community© Carnivale Cake coffee hits the shelves. We suggest you celebrate with the “king” of all flavored coffees, our delicious Carnivale Cake with light vanilla and cinnamon flavoring.

For a limited time you can have your cake … and drink it, too.


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